Kinetic Reactor shower handle incorporates a revolutionary water treatment technology, significantly improving water quality: 
- much more pleasant feeling on your skin while taking a shower
- helps preventing itching and allergies 
- improves skin hydrating 
- significantly reduces water's Chlorine content 
- saves water
 
It also prevents limescale creation, which makes your bath tub cleaning much easier. See the video presentation (still the old model in the video, same principles).